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CHALLENGE |
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Zona Sul is a medium sized supermarket business with focus on AAA customers. It's big challenge was to face a market formed with global companies, two of them on Brazilian's top 10. |
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To grant the stores’ level of efficiency also for on-line services. |
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To achieve a business model where AAA customers without computer skills could easily feel attracted by the on-line store. |
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SOLUTION |
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Definition of the concept Zona Sul Delivery, a delivery service that could be obtained by Telemarketing, Fax, Email, CD-ROM and Internet. |
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Implementation of a distributed Delivery Centers strategy with a central control for orders and Customer Services. |
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Development and management of support software for separation, expedition and delivery of products, implementing a CRM tool to improve individualized Customer Services. |
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Development and management of a remarkable E-Commerce Solution for the Website. |
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ACHIEVEMENT |
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The whole solution was acknowledged on the market (including a PhD thesis on this case) as the best E-Commerce Site on this segment in Brazil. |
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The operation’s revenue reached the equivalent sum of two physical stores a month. |
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The website was twice awarded with TOP3 iBest Prize. |
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| Others Successful Cases: |
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Santander Banespa Bank Group. |
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National Library of Brazil. |
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Download a presentation with all cases (.PPT - 2Mb). |
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